Casino operator bet365 announced this week that they've signed an agreement to become the Official Betting Partner of the upcoming Chris Eubank Jr. vs. Liam Smith boxing match, which is slated to take place on January 21st.
Bet365 signed the sponsorship deal with promoter Boxxer to secure the rights, which will give the gambling giant branding opportunities for the event. The company's logo will be seen at open workouts, weigh-ins, press conferences, as well as on ring corners, ropes, and toblerones. Branding on screens, boards, and banners is also included. Taking things further, bet365 will have a digital presence for the event.
Eubank Jr. vs. Smith will take place at the AO Arena in Manchester, and is a fight between two very popular British boxers. The event will be watchable on Sky Sports Box Office in the UK and DAZN in the United States. The main event will begin at 10:15pm GMT, with preliminary fights slated to take place beforehand.
Regarding the sponsorship, a bet365 spokesperson said, "Live on Sky Sports and brought to you by our partners at Boxxer, we're thrilled to be part of this huge night of British boxing.
"It's going to be an explosive night on January 21st, and Bet365 has you covered with a huge selection of pre-fight markets. Once the bell rings, our industry-leading in-play product will take centre stage, with live odds and bet boosts throughout."
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