Gaming company Playtech has partnered with Holland Casino to conduct a project that explores responsible gambling solutions within the Netherlands, which is home to the land and online casino group.
The project will run for four years and will be run by Erasmus University Rotterdam in conjunction with the University of Amsterdam. It will use information from Playtech's gaming platform, which is being used to run Holland Casino's online gambling product. The project will have the official title, A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework'.
The project will look to see how customer gaming interactions can have industry tools tailored to usage and look at risk levels for punters.
The Netherlands launched its regulated online gambling market last year, and has thus far authorised over 20 operators to offer services in the country.
Regarding the agreement, Holland Casino CEO Petra de Ruiter said, "In our casinos, we ensure that our guests play fairly and responsibly in a reliable environment.
"That social responsibility is of paramount importance to us. Also at Holland Casino Online, which has now existed for more than a year, it is crucial that we continue to learn from experts in order to strengthen our prevention policy."
Playtech COO Shimon Akad added: "While there are already tools to help customers gamble safely, we want to significantly improve the effectiveness and use of these tools amongst customers.
"We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory."