Kambi to Help LMG Gaming in Puerto Rico

Betting group Kambi has announced that they're going to be assisting operator LMG Gaming in launching its sportsbook in Puerto Rico.

The agreement will see Kambi providing its full sportsbetting platform, which includes marketing tools and APIs to help build the base of the book. LMG Gaming is the gambling division of Liberman Media Group, which itself is based out of Puerto Rico. The brand name for the product will be ApuestaPR, and will launch online, although a retail option will be available down the line.

Regarding the agreement LMGG Partner Winter Horton said, "After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them.

"With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico."

Kambi CEO Kristian Nylen also commented, adding: "Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.

"By leveraging Kambi's enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience."

An exact launch date for the service wasn't available at press time.