Betting giant Entain has announced that they've launched sportsbetting brand bwin into the Zambia market, the first area in which the operator has entered into an African gaming market.
The service will allow gamblers to use their mobile devices to place events on a variety of sports throughout the world, including football, basketball, cricket, rugby, American football, and other events. The service has been tied in with the MTN and Airtel mobile payment networks, allowing for deposits and withdrawals to the sportsbook. There'll also be access to the BetBlocker service, which provides deposit and play limits. Entain has said that the operation will take part in the Entain Foundation to provide a positive impact on the region.
"We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent," said bwin Africa CMO Spencer Okach. "We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games."
The African gaming market is growing as more of the population gets steady internet connections through mobile devices. Entain is said to be considering a launch in Kenya, while 888 launched 888AFRICA last month.
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