Bwin Extends Euroleague Sponsorship

Gambling operator bwin has announced that they've extended their sponsorship agreement with Euroleague Basketball, with the two groups working together through at least 2026.

Bwin and the Euroleague have been working together for over a decade, with the two groups now having extended their relationship for a third time. The sponsorship covers bwin's Greek brand, and will see the company's logo being shown during games. Bwin will also design fan experiences for the Turkish Airlines Euroleague Final Four tournament.

Regarding the deal, bwin Director of Corporate Affairs Ionna Beriou said, "We are proud to continue our partnership with the EuroLeague, the biggest European basketball organisation. We share the same values and our goal is to contribute to further promoting and developing basketball throughout Europe."

"Our extensive experience with sponsorships will hopefully be an invaluable contribution to both the EuroLeague and the EuroCup. Our aspiration is to create the needed conditions so that through this cooperation greater goals are continuously achieved."

Euroleague Basketball Chief Business Officer Roser Queralto added: "We are thrilled to renew our collaboration with bwin for four more years, as it shows once again the commitment and confidence of our partners.

"Bwin is a key player in the industry, so having them as partners in such a traditional and important Euroleague Basketball market as Greece will be fundamental to continue offering the best possible product to our fans."

No details on the financial consideration paid for the extension were made available.

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