Betr Gets Indiana Access

Micro-betting app Betr has announced that it has partnered with Caesars Southern Indiana and will gain market access to the state, pending regulator approval.

The deal will see Betr's app being able to be used in Indiana, which allows gamblers the chance to bet on small events during games, such as strikes in baseball or touchdowns in football. The agreement sees Betr using a sublicense from Caesars, who themselves uses the Eastern Band of Cherokee Indians as the operator of the site.

Betr was founded by Joey Levy and social media star Jake Paul and aims to break through with micro-betting. The app is currently available in a free-to-play mode, which offers chances to win prizes. Real-money gambling will be dependent on the company obtaining gaming licenses in relevant jurisdictions.

Regarding the deal Caesars Southern Indiana General Manager Brad Seigel said, "Our partnership with Betr will deliver a fresh, dynamic new way of betting to thousands of sports fans in our area. It's a thrilling new way to engage with live sports.

"With Betr's microbetting focus combined with Betr's smart take on sports media led by boxing star Jake Paul, we believe Betr will be a fun new option for sports fans throughout Indiana and will appeal to mass market consumers."

Betr CEO Joey Levy added: "Market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so we have been focused on aligning ourselves with partners who buy into our vision and are willing to take equity in lieu of cash for access.

"We are thrilled to announce this partnership and we are grateful for the opportunity to undergo the licensing process with the Indiana Gaming Commission."