Australia Ditches "Gamble Responsibly" Wording

This story was published more than 1 year ago.

Australia's gaming regulator is requiring that operators change the responsible gambling messaging in their advertisements, ditching the "gamble responsibly" messaging that's previously been in place for new wording.

The changes were introduced as part of the country's updated National Consumer Protection Framework, which aims to help protect gamblers. The regulator wants messaging to be consistent throughout the country in regard to the risks and harm that can stem from online gambling.

With "gamble responsibly" being ditched, there'll be seven choices, which include:

  • "Chances are, you're about to lose"
  • "Think. Is this a bet you really want to place?"
  • "What's gambling really costing you?"
  • "What are you prepared to lose today? Set a deposit limit"
  • "Imagine what you could be buying instead"
  • "You win some. You lose more"
  • "What are you really gambling with?"

Operators will have to choose from one of those taglines, and the lines will vary in availability depending on the channel through which the ads will be deployed.

Whichever tagline the betting group chooses, the message must be followed by the line: "For free and confidential support call 1800 858 858 or visit".

All ads must be used by March 30th of 2023.

About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.
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Ev_P's picture
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3 November 2022 - 9:29am

Well ...........................

CL-Ed's picture
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4 November 2022 - 3:59am

I think most people agree that the old "gamble responsibly" hidden in 6 point text or said at high speed at the end of a visual ad has always been treated as a bit of a joke by the bookies advertising here. We'll have to wait and see how well these ones will do in discouraging people from becoming problem gamblers.

What I found most interesting is that supposedly there will be rules about how big the text is or the volume and speed of audio when sharing these messages. So there seems to be some effort to stop companies skirting the rules and trying to do the bare minimum.

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