Gaming operator LeoVegas Group announced that they're working with the Karolinska Institutet's Department of Clinical Neuroscience to help in a research project to help identify problem gambling.
The two Swedish groups will work for four years to help assemble raw data from LeoVegas' operations. The information will then be analyzed by the academic group to help identify problem gambling behaviors. The ultimate goal will be to develop, introduce, and evaluate the effectiveness of new tools for identifying and treating various mental illnesses.
On the academic side, the project will be headed by Phillip Lindner. The project was announced during Safer Gambling Week, which generally focuses on the UK, but works to promote responsible gambling in general as well.
Speaking about the partnership LeoVegas CEO Gustaf Hagman said, "Responsible gaming is an important priority for LeoVegas Group. We believe that our industry must take greater responsibility for contributing knowledge and facts about gambling-related problems, and learning how to minimise these issues.
"We are proud to be partnering with Karolinska Institutet to carry out this valuable research and hope that decision-makers and the igaming industry will be able to apply the findings in order to support more responsible gambling."
"As researchers at universities, we have a duty to spread knowledge that is useful to society," added Linder. "This collaboration gives us a unique opportunity to study data that hasn't previously been available for research.
"We hope that the collaboration will lead to new ways of identifying and helping players at risk, at the earliest possible stage."