Kindred to Donate Shirt Sponsorships

This story was published more than 1 year ago.

Betting operator Kindred Group has announced that they're going to be donating two of their football shirt sponsorships to a gambling charity to promote Safer Gambling Week.

The shirts will be donated to the Zero % Mission, which is a campaign that will see 0% of the gambling operator's revenues coming from harmful gambling. The campaign's goal is for that number to be reached by the end of next year. In the most recent financial period, 3.3% of Kindred revenue comes from at-risk players.

Jerseys with the branding will appear on the kits of Middlesbrough FC and Rangers from the Scottish Premiership. Middlesbrough will wear the shirts when they play Wigan Athletic and Huddersfield Town on October 19th and the 22nd. Rangers will wear their shirt against Dundee in the Scottish League Cup quarter-final.

Regarding the sponsorship, Kindred UK General Manager Neil Banbury said, "We're committed to implementing a new kind of sponsorship model together with the clubs and communities we support. As we enter Safer Gambling Week, it's a good time to reflect on the continued progress we have made in terms of protecting customers, as well as the improvements we continue to make through advances in our technology and processes.

"We are on a journey and still have further to go, but we are confident that our approach is delivering results."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.