This week online gaming operator Flutter Entertainment announced that three of its prominent brands obtained the Advanced Safer Gambling Standard from betting charity GamCare.
The brands Paddy Power, Betfair, and Sky Betting & Gaming achieved the standard, which comes in the Gold Advanced Level 3 tier. The groups had to show that they work to promote safer gambling practices, as well as promote positive cultures for safer betting. The designation from GamCare shows that gaming operators go above the licensing standards in the UK to help prevent gambling addiction-related harm.
Flutter-owned Tombola is currently on the Advanced Level 3 standard, but will be evaluated by GamCare in the near future to ensure it meets the standard it holds.
Regarding the certification Flutter UK and Ireland Director of Risk and Safer Gambling Luke Sugden said, "It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare.
"A core pillar our global sustainability strategy - the Positive Impact Plan - is our Play Well strategy, which focusses on providing customers with a positive, entertaining and safe experience at all times.
"This certification not only signals progress against this commitment, but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business."