888 Launches in Africa

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This week 888 Holdings went live on the African continent, as the 888bet brand launched in the countries of Kenya, Zambia, Tanzania, and Mozambique.

The launch comes after 888 Holdings formed the 888Africa company to help manage the company's interests in the continent. The brand will provide sportsbetting services, while Zambian gamblers will also have access to 888casino. 888 says that they're also looking at expanding into other areas of Africa should the regulatory situations change in those areas.

Africa is becoming a decent market for gaming operators, as more people in the continent get access to internet connections, primarily via their smartphones.

Commenting on the launches 888Africa CEO Christopher Coyne said, "We are delighted to hit our target and launch into four regulated markets within six months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future.

"We have enormous ambitions and believe the strength, history and trust of the 888 brand gives us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead."

888 CEO Itai Pazner also commented, adding: "It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888Africa's growth story on the continent.

"As a region with significant potential, we are excited to watch 888Africa continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand."

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About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.
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barbadosslim93's picture
Location: Michigan
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6 October 2022 - 7:59pm

I think it's pretty cool to see markets like Africa and Latin America emerging as new online gaming markets. Neat to see areas that aren't typically represented coming on-board with entertainment options other areas have.

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18 October 2022 - 5:33am

Well this is interesting I'm south African and while I'm bearing witness to seeing the country crumble with limited electricity and water now currently breaking now its refreshing to see the rest of the cotenant advancing unlike this dump which is truly going down the gutter