MrQ Gets Rapped by ASA Over Spider-Man

This week the Advertising Standards Authority laid the smack down on operator Lindar Media, the parent company of MrQ for using a Spider-Man meme in a paid ad.

The company paid for a Reddit ad using the popular Spider-Man meme that sees three versions of the superhero pointing at each other with the MrQ logo over their heads. The ASA got a complaint that the ad may have appealed to children. The ASA concurred with the complaint, agreeing that the spot was likely to attract minors.

The ruling dictates that MrQ cannot air the ad again. In a statement, the regulator wrote: "The ASA understood the ad was making reference to a popular meme. Nevertheless, we considered that a cartoon depiction of Spiderman, a popular comic book character, was likely to appeal more strongly to under-18s than it would to over-18s.

"We therefore considered that the ad, which featured three cartoon depictions of Spiderman, was likely to have particular appeal to children and concluded that it breached the code."

Lindar Media acknowledged the mistake but said that they were working with an ad agency that violated their corporate policy. They've since cut off their relationship with the agency and will not air the ad again.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.


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