This week it was revealed that Italian football club Inter Milan has signed a partnership with operator LeoVegas Group, bringing the LeoVegas.News brand on as an infotainment partner.
The agreement will see LeoVegas.News serving in its role for three years, getting LED banner advertising at San Siro stadium during home games, as well as on the surface at the club's training grounds. Italy has strict rules in place to curb gambling marketing and advertising, but LeoVegas is skirting this with its .News brand, which provides news on sportsbetting, eSports, and sports information.
LeoVegas has secured a number of sportsbetting sponsorships in the past, and it recently secured a deal with Manchester City of the English Premier League.
Regarding the deal Inter Milan Chief Revenue Officer Luca Danovaro said, "Offering exclusive and high-quality content to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company and we are happy to have found the same attention and desire for growth in this area with LeoVegas."
LeoVegas.News CMO Niklas Lindahl also commented, adding: "Our partnership is based on sharing a cultural approach to digital entertainment that engages and excites fans and football lovers in general.
"Our goal will be to spread and highlight the values and sporting heritage that binds LeoVegas.News to Inter to further excite the fans of the club."