Bookmaker Fitzdares has announced that they've become a partner of Fulham FC, who's currently sitting in sixth position in the English Premier League.
The deal will see Fitzdares serving as the team's Official Betting Partner, and will include multiple marketing opportunities for the operator. Fitzdares is the world's oldest bookmaker, having been formed 149 years ago. The company is working on expanding operations, having recently joined the Betting and Gaming Council in the UK last month.
Regarding the agreement Fitzdares CEO William Woodhams said, "This partnership has its roots in the 19th century and we are bursting with excitement to finally join up with London's original football club.
"Dare I say, the only place better to watch football than The Fitzdares Club is at the Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair."
Fulham Sales Director Jon Don-Carolis also commented, adding: "We are delighted to welcome Fitzdares as Fulham FC's Official UK Betting Partner.
"Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences."
"An aligned partnership between the world's oldest bookmakers and London's original football club is poised to deliver a range of exciting and creative initiatives throughout the season."