Bwin Launches New Football Campaign

Gaming operator bwin has announced that they're launching a new football ad campaign within Europe, dubbed "Love Knows No Boundaries".

The ad campaign will be broadcast across the European football leagues in which bwin is partnered with. These will include the UEFA Europa League and UEFA Europa Conference League, among others. bwin built a short film that will be shown at stadiums as well as online and on TV ad breaks.

The ad campaign will show how football touches fans from around the world, sharing joy that comes from the beautiful game.

Regarding the campaign bwin Managing Director for Europe Stephan Heilmann said, "With the Europe-wide roll out of our new campaign, we at Bwin are taking an important step towards an internationally uniform and distinctive brand positioning for customers.

"This will see us consistently position Bwin in premium environments throughout national and international football to make it visible to our customers wherever the ball is rolling."

"By partnering with the UEFA Europa League and the new UEFA Europa Conference League, as well as the DFB competitions and our club partners, we have created an important basis to emphasise our claim as market leader in terms of quality and responsibility."

"From this platform, which also includes corresponding partnerships in other countries, we aim to reach fans in regulated sports betting markets around the world."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.


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