Gaming software group Betr has annoucned the launch of a new free-to-play micro-betting app in the United States, which will let users predict upcoming specific moments in sporting events.
The product launch comes a month after Betr was officially formed, with media personality Jake Paul helping get the project off the ground. The company secured $50 million in funding to get the app to market. The micro-betting aspect will get down to the nitty-gritty, letting players predict pitches and bats for MLB baseball games, and other sport decisions will be made available down the line.
At launch, the app will be free-to-play, where players can wager coins that can be converted for prizes. The company is looking to expand to real-money betting, and has already applied for a gaming license in Ohio.
Regarding the launch, Betr CEO Joey Levy said, "We are thrilled to announce the launch of the Betr app today. We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting.
"While this is very much an initial version that will get considerably better over time, we believe the experience released today provides a glimpse into the future of sports betting in the US - an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before."