Online gaming company William Hill has announced that it will be temporarily withdrawing from the Ontario market while it awaits a license, although sister brand Mr Green will continue to offer services.
The announcement came in an email to affiliates, wherein William Hill said that it had conducted an internal review and decided that it was in the strategic interests of the company to temporarily cease operations in Canada while it awaited a license.
William Hill is owned by 888 Holdings, who recently announced that they consider Ontario to be an attractive market for the long-term. Company CEO Itai Pazner spoke about Ontario, noting: "As a group, our focus is on strengthening our presence and offer to customers across key regulated markets. To that end, Ontario represents an attractive long-term growth opportunity for 888 and this is an extremely strategically important milestone for us."
"As we prepare for launch in the coming weeks, we are excited to bring all of 888's leading products and games to new audiences across the province, providing our unique and differentiated experiences to players."
Pazner also indicated that 888 will be changing its branding strategy to focus brands on markets where they have a high growth potential.
Ontario is a newly regulated market and it's a big province in Canada so I'm sure many other operators will apply for the license, William Hill being one of them.