French football club Paris Saint-Germain announced this week that they've added operator 1xBet as a partner of the club in both Asia and Africa, giving the company marketing opportunities in both regions.
The two groups will work together to put together promotions that give fans of the club exclusive bonuses, and there will be exclusive marketing rights in those markets where 1xBet will be able to use the club's logos.
1xBet is a global betting brand and is active throughout more than 50 countries. It offers services in Asia, Europe, South America, and Africa.
Commenting on the deal Paris Saint-Germain Chief Partnerships Officer Marc Armstrong said, "We are delighted to welcome 1xBet as a regional partner of Paris Saint-Germain. 1xBet is well established in continents where the club has a great many supporters. 1xBet is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries."
1xBet Spokesman Alex Sommers also commented, adding: "Paris Saint-Germain is one of the world's most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience."