Gaming operator King Billy will be entering the regulated Ontario market after signing a supply agreement with Gaming Innovation Group.
The deal will see King Billy parent Kings Media Ltd being provided with GiG's gaming platform for an initial period of three years. The verbiage in the deal will allow for extensions if both parties are keen to it. Kings Media obtained a gaming license and will be launching in the near future.
Ontario regulated its iGaming industry last year and launched its market in April, with numerous big-name companies like DraftKings, FanDuel, Playtech, NetEnt, and others all providing services in the province.
Regarding the launch, Kings Media CEO Volodymyr Harkusha said, "In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner. GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project."
"We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market."
GiG CEO Richard Brown also commented, adding: "I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalization, responsible gaming and the importance of regulated markets. We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media."
"We look forward to working closer with the team to maximize potential through a successful launch into the market, and anticipate this to become a successful client for GiG."
No launch date was given as of press time.
|King Billy Casino||Curaçao, Malta|