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Flutter Entertainment's FanDuel brand announced this week that it will be launching a TV network as well as a digital OTT service that'll air throughout the United States.
The network will provide viewers with different sports-themed programs, and will serve as a good way for gamblers to get insights and be prepared to bet while watching TV. The network is going to be available on major cable, satellite, and streaming services like Spectrum, Verizon FIOS, Comcast Xfinity, DirectTV, FuboTV, YouTube TV, Hulu, Cox, and DISH.
The network will rebrand the horse-racing channel TVG Network, which has been owned by Flutter's Betfair for over a decade. At its outset, the channel will feature a daily morning show hosted by Kay Adams, who previously hosted NFL Network's Good Morning Football. Other content will include a show from former NFL punter Pat McAfee, and the currently-airing More Ways to Win.
International basketball games will also air, providing over 3,000 hours of competition.
Regarding the launch Flutter Entertainment CCO Mike Raffensperger said, "FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand. We intend for FanDuel TV to sit at the intersection of live sports and interactive content; our goal is to provide fans with compelling programming to watch and wager on in tandem with our mobile app.
"TVG has been the undisputed leader in the horse racing space for the past 20 years and the launch of FanDuel TV creates an exciting new platform for the next 20 years.
"FanDuel TV and FanDuel+ will accelerate the renaissance racing is enjoying and repackage the sport for a new generation of mobile enabled fans, while also bringing new leagues and sports to the US market. We plan to offer more live sports than any network in America."