Gaming operator BtoBet has announced that they've come to an agreement with lottery group NeoGames and will launch in Ethiopia after obtaining a partnership with UtopBet.
The agreement will see UtopBet getting access to BtoBet's sportsbetting platform and services, which will be delivered through the NeoGames platform. The product will provide access to both domestic and international sporting events, and will include backend management tools. Of note is the ability for Ethiopian punters to bet on eSports events, a first for the UtopBet brand.
Regarding the deal NeoGames CEO Moti Malul said, "We are pleased to further strengthen our presence in Africa, by going live in the highly competitive Ethiopian market. UtopBet is one of the more well-known brands in the local market and I am pleased that the choice to power their retail and online channels fell on our flexible solutions and services."
An integration date for the product wasn't available at press time.