BetVictor and TalkSport Launch TalkSport Bet

This week it was announced that gaming operator BetVictor has partnered with radio broadcast channel TalkSport to release the TalkSport Bet gaming brand.

The gaming brand will offer a sportsbetting platform that's tied in with BetVictor's software, but will be branded after TalkSport. The product has the advantage of being promoted by the brand, which has a huge listener base.

TalkSport is based out of London and is present across a large swath of radio stations throughout the UK.

Regarding the launch BetVictor CCO Brent Almeida said, "We're delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events."

"We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand."

TalkSport Betting and Gaming Director Gareth Williams added: "TalkSport is the world's biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.

"As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets."

A launch date for the product wasn't made available.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.

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