BetVictor and TalkSport Launch TalkSport Bet

This story was published more than 1 year ago.

This week it was announced that gaming operator BetVictor has partnered with radio broadcast channel TalkSport to release the TalkSport Bet gaming brand.

The gaming brand will offer a sportsbetting platform that's tied in with BetVictor's software, but will be branded after TalkSport. The product has the advantage of being promoted by the brand, which has a huge listener base.

TalkSport is based out of London and is present across a large swath of radio stations throughout the UK.

Regarding the launch BetVictor CCO Brent Almeida said, "We're delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events."

"We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand."

TalkSport Betting and Gaming Director Gareth Williams added: "TalkSport is the world's biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.

"As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets."

A launch date for the product wasn't made available.

Related casinos

CasinoJurisdictionRatingPlay
BetVictor CasinoGibraltar, U.K.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.