This week it was announced that gaming operator BetVictor has partnered with radio broadcast channel TalkSport to release the TalkSport Bet gaming brand.
The gaming brand will offer a sportsbetting platform that's tied in with BetVictor's software, but will be branded after TalkSport. The product has the advantage of being promoted by the brand, which has a huge listener base.
TalkSport is based out of London and is present across a large swath of radio stations throughout the UK.
Regarding the launch BetVictor CCO Brent Almeida said, "We're delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events."
"We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand."
TalkSport Betting and Gaming Director Gareth Williams added: "TalkSport is the world's biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties.
"As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets."
A launch date for the product wasn't made available.
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