BetMGM Extends Relationship With SportsGrid

American online gaming company BetMGM has revealed that it has extended it's streaming relationship with SportsGrid, and will continue to provide content and odds to the network.

The agreement will see BetMGM betting experts and analysts providing their takes on various programs that run on SportsGrid shows like In-Game Live Primetime, Ferrall Coast to Coast, and Pro Football Today. Additionally, the company will provide various promotions and odds for upcoming matches.

In addition to TV broadcasts, there'll also be digital distribution and video streaming, and features on social media.

BetMGM and SportsGrid first came to this style of agreement in February and the relationship seems to have been mutually beneficial.

"SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season," said BetMGM Chief Revenue Officer Matt Prevost.

SportsGrid COO Adam Kaplan added: "We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year.

"By further leveraging SportsGrid's media-as-a-service model, BetMGM will benefit from the scale of our network's audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties."