The American Hockey League's Iowa Wild announced this week that they've come to an agreement with gaming operator Betfred, who'll become an official sponsor of the team moving forward.
The agreement will see Betfred getting marketing rights with the team, including signage at Wells Fargo Arena in Des Moines, as well as TV, radio, print, and digital presence with the team. Fans of the team will be able to participate in giveaways and sweepstakes for tickets and merchandise.
This deal is good for the upcoming season, but it is possible that extensions will be signed if the deal provides value to both sides.
"We are excited to announce Betfred as our exclusive partner in the Sportsbook category," said Iowa Wild Senior Director of Sales Brent Arnold. "We look forward to the tremendous addition Betfred will bring to our Iowa Wild fan experience."
Betfred COO Bryan Bennett added: "We're extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community. We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild fans an engaging experience for the upcoming season."