Bally's Interactive, Genius Sports Sign Partnership Agreement

American betting operator Bally's Interactive has announced that they've signed a partnership agreement with data company Genius Sports, and will see the company's sportsbetting sports data.

The deal will see Genius Sports providing data and live streaming services for events to the Bally Bet and other Bally's Interactive brands. The data includes feeds that include information and stats for NASCAR, Liga MX, NFL, Colombian Soccer, and the English Premier League. There are also video feeds that Bally's will be able to leverage to provide footage to customers.

Regarding the deal, Bally's Interactive North America COO Adi Dhandhania said, "Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps."

Genius Sports CEO Mark Locke also commented, adding: "With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally's Interactive. Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally's customers across the U.S."

A date for integration and the consideration paid by Bally's wasn't made available as of press time.