Gaming operator Betsson has announced that they've signed an agreement to become the exclusive sportsbook partner of the Women's Copa America, which is taking place this summer.
The deal expands Betsson's relationship with the Copa America tournament, as the company sponsored the men's tournament last year. The agreement will give Betsson expanded branding and visibility throughout Latin America, where it is actively working to expand its brand. The company is already live in Mexico, Colombia, Brazil, and Argentina.
The tournament is formally known as the Conmebol Copa América Femenina 2022, and it will be held throughout Colombia beginning July 8th, running through the 30th.
Commenting on the deal Betsson Group CEO Jesper Svensson said, "The rationale behind sponsoring one of the biggest moments of the world's sports calendar in 2022 is very simple - Betsson's commitment to sport and its support for gender equality.
"Besides the exciting potential of further raising Betsson's brand awareness in the region, we are extremely proud to be partnering with Conmebol as they are exceptionally committed with improving women's football in South America."
|Betsson Casino||Malta, Sweden|