bet-at-home Will Use EveryMatrix Platform

Gaming operator bet-at-home this week announced that it has come to terms with platform operator EveryMatrix, and will implement the latter's complete platform into its operations moving forward.

The agreement will see EveryMatrix providing casino, sportsbetting, payment processing, affiliate management, and player management tools for bet-at-home's operations. The agreement will carry over to all markets where bet-at-home operates, which is mainly throughout the European continent.

Bet-at-home is considered to be a large betting brand in Europe, as it has over 5.5 million customers. It is most prominent in Austria and Germany, but does operate in many other regulated markets as well.

Regarding the agreement bet-at-home CEO Marco Falchetto said, "bet-at-home is a very strong, even household brand with 20+ years of experience. Selecting EveryMatrix as our platform provider will allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets. This partnership will boost not only Sports but also Casino. With this partnership, a new and exciting phase of bet-at-home development can begin."

EveryMatric CEO Ebbe Groes added: "bet-at-home has dominated the sports betting vertical in several European markets, and we're delighted to further contribute to their success. They have a massive brand, and I'm certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I can't wait to get started!

"This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I'm happy to see more Tier-1 operators joining our client list."

The integration of the platform is likely beginning now, and should be live in the near future, although no firm details were provided.

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