Betting group Bally's is launching in the Canadian province of Ontario after the Alcohol and Gaming Commission of Ontario granted the company an online gaming license.
The license will mark the first Canadian market entry for Bally's, which is already active in the neighboring United States. The company has aggressively marketed itself in the States, buying regional sports channels under the moniker Bally Sports. The operator is going to launch the BallyBet.ca domain, and it has also registered the domains BallyCasino.ca, BallysCasinos.ca, and Ballysbet.ca.
In addition to the domains, the company will be active through a mobile app.
The license was issued on June 30th and will run through June 29th, 2024, although renewals will be available.
No comment from the company was made available.