Penn National subsidiary theScore Bet online sportsbetting company has announced that it'll be leaving the US online market effective July 1st in order to focus on the Canadian online market.
theScore Bet is based out of Canada, and will relinquish its US position to Penn, who'll use the Barstool Sportsbook brand to lead up US operations. theScore bet is working prominently in Ontario, where it has been offering legal sportsbetting since the province regulated the activity on April 4th.
Commenting on the launch theScore CEO Benjie Levy said, "Since Penn's acquisition of theScore, the company's plan has been to lead with Barstool Sportsbook in the US and theScore Bet in Canada, given our strong brand equity there.
"With theScore Bet launched and thriving in Ontario, and as we approach a major undertaking this summer with the launch of our proprietary risk and trading service, the timing is right to focus our US efforts on marketing Barstool Sportsbook and our Canadian efforts on marketing theScore Bet."
Barstool is a popular American sports brand in the United States, where it provides commentary on an array of different sports and leads up several large podcasts. The company signed an agreement with Penn National a few years back allowing it to use the Barstool brand to offer sportsbetting and casino services.