Online betting operator Dafabet has announced that they've come to terms with AFC Bournemouth and will become the club's shirt sponsor for the team for the upcoming season.
The operator's logo will appear on the club's shirts as they play in the Premier League following promotion last year. The agreement will give Dafabet added visibility in the lucrative UK market, and it follows up other deals that the company has signed in the country. In the past the club has sponsored Everton, Celtic, Burnley, Fulham, Aston Villa, and West Bromwich Albion.
Dafabet also announced that they'll be donating to Bournemouth's Community Sports Trust to help fund projects that help adults find work.
Regarding the deal, Bournemouth Commercial Director Rob Mitchell said, "Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club.
"The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.
"Dafabet have a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years."
Dafabet Head of Sponsorships John Cruces added: "We're very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It's no surprise to anyone, it's the most watched league in football - so being on the front of the shirt gives us excellent branding worldwide.
"As with all our partners we will work closely with the club's community sports trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.
"Finally, we look forward to the new season and are sure we'll work together to achieve common goals."