American betting group Caesars announced the launch of its racebook product in Ohio and Florida effective today, giving bettors in each state the ability to bet on horseracing events.
The product is a collaboration between Caesars and the New York Racing Association. It will provide access to daily horseracing at over 250 tracks spread throughout the world. The product will be available in the form of a mobile app and will be tied into the Caesars Rewards program, meaning that customers can earn comp points to be used at Caesars properties throughout the United States. Currently, the app is only available on iOS, although Android support could be coming down the pike.
Regarding the product's launch, Caesars Digital Senior Vice President Dan Shapiro said, "The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and livestreaming content for the first time.
"Caesars Racebook is truly differentiated as the first horse racing advance deposit wagering app to include our award-winning Caesars Rewards loyalty program."
"We look forward to welcoming new horse racing customers and existing fans onto the platform and to working with NYRA Bets to grow horse racing as we deploy Caesars Racebook with plans to launch in about 30 states across the country."
NYRA Bets GM Matt Feig added: "The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future. The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders and countless racetracks around the world."