Gaming operator bet365 has announced that they've reached an agreement with the PGA Tour, becoming an Official Betting Operator of the professional golf league through 2024.
The agreement will see bet365 providing exclusive odds, player information, and leaderboards to customers in Australia, the UK, and Ireland. This marks the first such betting agreement for the PGA outside of the United States, as the company has signed different deals with various betting companies within North America.
In addition to providing the data to players, bet365 will have a marketing presence on PGA media properties, on the PGA website, and on other various websites and media channels. bet365 will also have the ability to use the PGA trademarks and to advertise events through its partner groups.
"We are excited to work with bet365 to expand the Tour's sports betting initiatives outside of North America," said PGA Tour Gaming VP Scott Warfield. "Bet365 was the first operator to integrate the Tour's official in-play betting product and they are poised for tremendous growth being at the forefront of in-play sports betting in golf. The Tour continues to look for opportunities to innovate in new areas with a goal of engaging with fans."
A statement from bet365 added: "The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership with PGA Tour, bet365 will strive to continue delivering a market-leading in-play experience to our golf customers, both across our global sites and the PGA Tour platforms."
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