Online betting group 888 Holdings has announced that it has launched its Control Centre product in Italy, which will help players facilitate safer gambling practices in the country.
The product is an interface that tracks player play and deposit data. It offers a variety of controls, like deposit limits, self-exclusion options, and time break tools. Control Centre has been in operation in the UK since 2019, and 888 has indicated that they've seen a 23% increase in use of the tool by punters last year. Gamblers were 20% more likely to adjust deposit limits, and 102% more likely to use the time break tools when they used the tool itself.
Regarding the launch 888 VP of Customer Safety and Due Diligence Andrew Anthony said, "888 we recognise the need to use our proprietary technology to protect customers and promote safer play.
"By giving customers transparent information about their gambling activity in real time, we continue to ensure that safer gambling remains at the heart of the 888 customer experience.
"We are focused on ensuring that our customers are empowered to make safe and responsible decisions about their gambling, and we remain committed to continually investing in our teams and technology to create industry-leading, user-friendly tools that help achieve this."
888 players can access the tools from inside their account settings.
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