Betting software group Playtech has gone live in the Canadian province of Ontario, joining the slew of operators and backend businesses that launched operations last year.
The company launched on the opening day of the regulated market, and the company revealed that they're working on securing further deals. Playtech indicated that there is an upcoming "wave" of agreements within the process. The company is providing video slots, table games, bingo, and poker technology in the province.
"As we continue to enhance our efforts on sustainability of the gambling sector in general, we wholeheartedly welcome Ontario's igaming market launch," said Playtech's Head of Regulatory Affairs Charmaine Hogan. "An efficient regulatory framework brings operators and suppliers under local oversight and, as is the case in Ontario, with a strong emphasis on the protection of players from the outset.
"At Playtech, artificial intelligence is being used to enable the analyses of player behaviour and flag signs of problematic play early on, and to engage with those players, in-play, and in a personalised way, using automated tools and customised messages.
"We offer our technology, tools, as well as experience to all, and although the uptake is with operators, we want to see a more responsible and sustainable entertainment industry in the long run - and we aim to continue engaging, wherever we can, with all interested parties and sharing good practices as well as our research findings."