NHL Expands Relationship With FanDuel, BetMGM

Today it was revealed that the National Hockey League has expanded its partnerships with FanDuel and BetMGM, making them the first North American sportsbetting partners for the league.

The deal will give the two operators access to league branding and the ability to offer branding for different league events. Both companies will also work to provide the league with responsible gambling initiatives to help make sure fans are betting safely.

This move comes as Ontario's gaming market has gone live, offering multiple gaming partners the chance to offer betting services to the populace.

The NHL season is winding down over the current month and will then be transitioning to the playoffs, where 16 teams will compete for the Stanley Cup.

Commenting on the expansion, NHL Chief Business Officer Keith Wacthel said, "Canada's new sports betting landscape presents a tremendous opportunity to further fan engagement and continue our progressive approach with the sports gaming industry.

"BetMGM and FanDuel were our first sports betting partners in the US, and we're thrilled to expand our partnerships with both of these leaders in the sportsbook and mobile betting marketplace as we begin our transformative entry into this space in Canada and engage our avid Canadian fan base."

FanDuel CEO Amy Howe added: "We are delighted to expand our partnership with the NHL to include all of North America as our business grows into Canada with the launch of the Ontario market. This partnership has allowed the NHL and FanDuel to collaborate and become true innovators in sports betting with initiatives like the NHL Network's first-ever Odds Ticker and custom NHL sports betting content for social media."

BetMGM's CEO Adam Greenblatt also had opinions, stating: "Our existing partnership with the NHL accelerated our ability to reach hockey fans and has allowed us to deliver an enhanced hockey wagering product.

"Expanding our partnership with the NHL throughout North America, aligned with our recent launch in Ontario, puts us in a great position for long-term success in Canada."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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