GiG to Provide Services to UK Land Casino

This story was published more than 2 years ago.

Online casino software firm Gaming Innovation Group announced today that they've come to terms with what they're calling a "tier-one retail casino operator" in the UK and will provide their full platform to the company moving forward.

The company that GiG is working with wasn't named, but the company will provide their gaming content, marketing tools, front-end tools, technical platform, CRM, compliance, and managed services as part of the arrangement. The products will be used to power an online casino from the land casino, but there will be other verticals serviced in the future.

The full contract will be signed in a month or two and will have a three-year term.

Regarding the deal GiG CEO Richard Brown said, "I am extremely excited to partner with a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power of embracing digital transformation. We see great potential in the UK, particularly when we can harness 'brand equity' and the retail footprint that the partner holds with our omnichannel solutions.

"We look forward to working closely with their team to maximise their potential through a successful digital transformation and anticipate this to become a significant and high-value client for GiG. This type of deal is directly in our 'wheelhouse', helping land-based operators digitally transform and showcase our product in the UK market."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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29 April 2022 - 5:50pm

Hmm... let the speculation begin. Hippodrome?