FanDuel Partners With TSN in Canada

With Ontario's online gambling market live, sponsorship deals are beginning to swirl into reality. On Friday, Canadian sports television channel TSN announced that they've signed a deal with FanDuel that'll make it the channel's Official Sportsbook Partner.

The deal will see TSN helping to promote FanDuel in Ontario, with FanDuel providing odds for different events, which will be shared on broadcasts. There'll also be collaborations on digital marketing, social media platforms, and more. If other provinces follow Ontario's suit, the agreement has the possibility to expand to those areas.

Ontario's market launched on April 4th, providing gamblers in the province the ability to play online casino games and bet on wagers. There have been prominent operators like FanDuel, DraftKings, 888, and others all offering their services in the country.

Regarding the deal, TSN Senior VP Stewart Johnston said, "FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with.

"We believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand."

FanDuel Canada General Manager Dale Hooper also commented, adding: "Bringing our industry-leading sportsbook platform to Canada is a watershed moment for FanDuel.

"Partnering with Canada's most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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usbarbadosslim93 Recently online: 18 min ago
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6 April 2022 - 3:05pm
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That's a pretty big sponsorship. TSN is essentially Canada's ESPN, so they're on at every sports bar it seems. I wonder how much they paid for that.

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