Gaming operator bet365 revealed this week that they've signed a sponsorship deal to help push greyhound racing events in the United Kingdom, the first ever sponsorship of this type for the company.
Bet365 will sponsor four competitions, each with 48 dogs running and a top prize of £10,000. The events will take place at Oxford Greyhound Stadium, with extra events taking place at Towcester.
The amount paid for the sponsorship wasn't made available. The deal will see bet365 signage around the fixture.
Commenting on the sponsorship a bet365 spokesman said, "We are delighted to be able to support competitions across UK greyhound racing and we are confident that our customers around the world will enjoy the top quality racing and betting opportunities as a result of our long-term commitment.
"Greyhound racing is integral to our product offering and this sponsorship showcases the commitment we have to the sport as well as the tracks and the people involved."
Oxford Greyhound and Towcester Stadiums representative Nathan Corden also commented, adding: "It is fantastic news for everyone involved in greyhound racing that Bet365 have decided to expand their sponsorship portfolio into greyhound racing, and we are delighted that they have chosen Towcester and Oxford to partner with. They have committed to four category 1 events with the Bet365 Empress Stakes in September and Bet365 Puppy Oaks in November headlining the action at Towcester."