Bally's Interactive Signs With Cleveland Browns

This story was published more than 2 years ago.

This week it was revealed that Bally's Interactive has signed an agreement with the NFL's Cleveland Browns, becoming an official sportsbetting partner of the team.

The deal will see Bally's Interactive getting a branded lounge at the team's FirstEnergy Stadium and exclusive marketing rights related to the club. It is a major win for Bally's as Ohio recently legalized sportsbetting, and the activity is planned to be launched on January 1st of next year.

Although they're a laughingstock of the NFL, the Browns are a very popular franchise throughout northern Ohio. The team has recently had a successful season, nearly making it to the AFC Championship Game. Over the offseason it traded for talented but controversial quarterback Deshaun Watson, and it's yet to be known whether or not he's the spark that can bring a championship to The Mistake By The Lake.

Commenting on the agreement Bally's Interactive North America COO Adi Dhandhania said, "We are excited to partner with such a historic pro football franchise to secure sports betting market access in Ohio, and bring to its fan base more ways to engage through our online gaming platforms. The Browns' stadium and gameday atmosphere provide a great opportunity for us to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio."

Haslam Sports Group COO Dave Jenkins also commented, adding: "In addition to their incredible resources and expertise, Bally's Interactive has the fan-first mindset that is consistent with our focus and pivotal to creating successful, fully-integrated sports betting experiences, and we look forward to supporting Bally's efforts to provide these innovative opportunities to Browns fans and all sports fans in Ohio in the near future."

"As we continue to work closely with sports betting regulators in our state to ensure a responsible and timely launch, we are excited and confident that our partnership with Bally's will ultimately offer industry-leading benefits to fans throughout Cleveland and Ohio."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.