UKGC Fines Sky Betting & Gaming £1.17 Million

This story was published more than 2 years ago.

This week the UKGC announced that they've fined operator Sky Betting & Gaming £1.17 million for sending out a series of erroneous promotional emails during the fall of 2021.

The incident took place in November and saw the company's Sky Vegas brand sending out a promotional email to 41,395 self-excluded gamblers, as well as 249,159 people that had opted out of receiving emails from the brand. Making matters worse, the email was sent during Safer Gambling Week.

Sky Bet parent Flutter Entertainment admitted to the breach, and noted that the email was sent in error. The company apologised and said that they're going to strengthen internal controls to ensure the lapse doesn't happen again.

Regarding the fine, UKGC CEO Andrew Rhodes said, "Self-excluded customers are likely to be suffering gambling harm and should absolutely not be sent direct marketing that could tempt them back into gambling.

"We would advise all operators to learn from Sky Betting and Gaming's costly errors and ensure their systems are robust enough to always prevent the self-excluded, and those who have clearly rejected marketing, from receiving promotional material.

"This latest fine would have been a lot higher had Sky Betting and Gaming allowed any of the self-excluded customers to actually gamble, failed to cooperate, and not taken decisive action aimed at preventing a repeat."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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bgsharpe
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25 March 2022 - 11:52am
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Wow.. it would be an understatement to say that's a costly mistake...it's probably one of the heftiest fines I've ever heard of...surely from now on Sky Bet will be a bit more careful in controlling who's in their mail list.