888 Launches 888Africa brand

This story was published more than 2 years ago.

Online betting group 888 Holdings has announced that they've launched a joint venture in Africa, which will be dubbed 888Africa and will provide betting options on the continent.

888 Holdings will start out as being a minority stakeholder in the outfit, with 888Africa paying licensing fees to the primary holdings company. At a point down the road, 888 Holdings will have the option to pick up 100% ownership of the business. 888Africa will use a third party platform and product offerings will be custom-tailored to the markets in which they operate.

The first four markets for 888Africa are expected to launch later this year.

"We are very excited to establish 888Africa alongside such an impressive roster of industry talent," said 888 CEO Itai Pazner. "The new JV will launch 888's world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market.

"The structure of this deal enables the group to invest in a strong business with high growth ambitions, without distracting focus from our core business and key strategic markets. We look forward to being a part of 888Africa's journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the group in the future."

Related casinos

888 CasinoGibraltar, Malta, Sweden, U.K.

About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.