Tabcorp, Lottoland Get Victorian Keno Licences

This week it was announced that the state of Victoria in Australia has issued keno licences to operators Tabcorp and Lottoland, which will run for 20 years.

The licences will be effective April 15th and will see keno games offered digitally and at retail kiosks. They'll run through 2042.

Tabcorp has held a keno licence since 2012, but Lottoland's issuance is a new opportunity. The move comes after the government conducted a Keno Licence Review and ended up authorising two gaming operators.

Regarding the new licence Tabcorp Managing Director of Lotteries and Keno Sue van der Merwe said, "Tabcorp is pleased to continue its partnership with the Victorian government. with the longer term and expanded channel flexibility offered under this licence.

"The new structure will allow us to continue offering Victorian players a world class Keno product and responsibly grow the game further, backed by our extensive retail and brand presence and the expertise gained from our existing Keno online business."

Lottoland CEO Nigel Birrell also commented, adding: "We are thrilled to have been granted a Keno licence by the Victoria State Government and look forward to launching KenoGo in 2022.

"Most importantly, this license means that consumers in Victoria will be able to enjoy Keno online on their smartphone or computer for the first time ever, with new gaming experiences and greater choice through Lottoland."

Tabcorp is already active in the market, and it's expected that Lottoland will be ready to launch when their licence goes live in April.