Caesars Partners With Cleveland Cavaliers

This story was published more than 2 years ago.

This week American online betting group Caesars Entertainment announced that they've signed a sponsorship agreement with the NBA's Cleveland Cavaliers, which will give the betting group some exclusive marketing rights.

The agreement will see Caesars opening a sportsbook at the Rocket Mortgage FieldHouse in Cleveland, and would also let the operator use team logos and trademarks in their marketing materials. There'll also be signage in the home arena, which'll be seen by TV cameras during games.

The book would be 10,355 square feet and have TV's, furniture, and betting kiosks that'll allow punters to put in wagers on events around the world, including basketball games.

Regarding the agreement, Caesars Digital Co-President Chris Holdren said, "We're ready to welcome Ohio sports fans into the Caesars Sportsbook Empire, while also making history with our second sportsbook at an NBA arena.

"Building upon our already established roots with Scioto Downs in Columbus, we're excited to announce our partnership with the Cavaliers at an exciting time in their franchise's history. As we prepare to launch sports betting in Ohio later this year, this wide-ranging partnership enables us to connect with the Cavs' passionate and highly engaged fanbase.

"Caesars Sportsbook at Rocket Mortgage FieldHouse will be a first-class venue providing an exciting atmosphere for sports betting and more."

The sportsbook is subject to regulatory approval and no date for a launch was made available.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.