This week European betting operator Interwetten was named as an Official Partner of the NHL in Austria and Germany, where the company focuses its gaming services.
The deal will see Interwetten working in NHL branding for their product offering in Germany and Austria, including NHL logos, digital assets, and more. The company will also get marketing positions on the NHL's German-language website. Interwetten will also work to develop custom social promotions to help push the brand to fans of ice hockey in the country.
The NHL season is currently in full-swing, and it will be hosting its annual All-Star game next month. Unfortunately, the league's stars will not be participating in the Winter Olympics in February, as the league forbade its players from representing their home countries for this edition of the games.
Regarding the agreement, Interwetten Spokesman Stefan Sulzbacher said, "As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment. We are proud that we have a multiyear partnership with the NHL - the best ice hockey league in the world - and the SIG Group."
NHL VP of Business Development and Partnerships, International John Lewicki added: "We are excited to welcome Interwetten as an Official Partner of the NHL. Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives. We look forward to working with Interwetten to engage the ever-growing hockey fanbase across Austria and Germany."