This week the FanDuel Group announced that they've become a sponsor of the NFL's Buffalo Bills, becoming an Official Mobile Sports Betting Partner of the team.
The sponsorship will run for multiple years and will give the sportsbetting and casino group the ability to use the team's logos and assets on their online, TV, and radio spots. FanDuel will also be made the sponsor of the "Bills by the Numbers" podcast, which provides info on the team and fantasy football insights. This move comes as the state of New York's Gaming Commission approved of mobile sportsbetting for FanDuel, DraftKings, Caesars, and Rush Street Interactive beginning today.
The Bills have clinched a berth in the NFL playoffs, which begin on January 15th. They currently sit in the 4th seed and can wrap up an AFC East championship this week if they beat the lowly New York Jets.
Commenting on the deal FanDuel CMO Mike Raffensperger said, "The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration.
"As we prepare to bring America's #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports."
The Bills' Dan Misko added: "FanDuel has built a strong reputation as a premier sports betting destination for sports fans. The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans.
"We're very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come."