Less than two weeks after FanDuel partnered with the Buffalo Bills, Caesars Entertainment announced that they're partnering with the NFL team.
The agreement makes Caesars an official sportsbetting partner of the team, which bodied the New England Patriots over the weekend in an AFC Wildcard game by the score of 47-17. Caesars will now be able to offer the team's logos and will be able to offer VIP experiences to fans of the team.
Caesars will also get signage on Bills properties, including at the team's Highmark Stadium.
The state of New York saw regulated sportsbetting go live earlier this month, and there's been a slate of sponsorship agreements being signed to help boost visibility in the Empire State.
Regarding the deal Caesars Digital Co-President Chris Holden said, "This partnership gives us the opportunity to connect with one of the most passionate fan bases in all of sports. We're ready to welcome Bills fans into the Caesars Empire and offer them access to best-in-class hospitality experiences through our Caesars Sportsbook app as we continue to expand our footprint across the state of New York and beyond."
"We're very excited to work together with Caesars to engage Bills fans throughout Western New York and Southern Ontario, bringing these unique experiences right to their fingertips, said Dan Misko, who serves as the VP of Business Development at Pegula Sports & Entertainment (the Bills' parent company). "We look forward to the new attraction Caesars will bring to Highmark Stadium next season, and to working with Caesars Sportsbook for many years to come."