Irish sportsbetting group BoyleSports announced this week that they'll be working with Aspire Global to use the latter's platform as it works to enter the Dutch gaming market.
The deal will see Boyle using the BtoBet sportsbetting platform to provide wagering on sporting events within the Netherlands once it obtains certification. Later on down the line, Boyle will be using the PAM platform to offer casino and other betting services to punters in the country.
A deal like this is enticing to BoyleSports, as Aspire's platform is fully-compliant with Dutch regulations, and will help the company stay abreast of any changes that come to the country's gaming laws.
BoyleSports has indicated that they're planning on filing for a Netherlands gaming license at some point in the near future.
Regarding the deal BoyleSports CEO Mark Kemp said, "We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games, and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands."
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