English football club Everton FC announced this week that they've signed a partnership deal with i8.Bet, making the betting site the club's Official Betting Partner in Asia.
The deal will see i8.Bet getting access to signage at Goodison Park, Everton FC's home stadium, as well as on the club's online platforms (including social media). i8.Bet will also gain access to Everton's logo and team pictures for use in marketing efforts for fans of the team.
Everton wants to expand its brand throughout Asia, which has billions of people and could sell extra merchandise. For i8, the deal gives the brand extra visibility, and with it, credibility as a global gaming player.
Regarding the deal, i8.Bet CMO Darren Wang said, "In line with our global tagline of 'Choose the Best', we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club, a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust-building efforts."