American betting operator BetMGM has announced the launch of its 'Borgata Bingo' app in New Jersey, allowing punters in the state to participate in 75 ball games throughout the Garden State.
The app was owned by Entain, and is the first bingo-style app of its kind in the United States. It is tied in with the M Life Rewards scheme, which sees points able to be accumulated both online and at MGM properties throughout Las Vegas and Atlantic City. In addition to bingo titles, there are also slot machines open for play.
The Borgata brand is strong in New Jersey, where the popular Borgata Hotel, Casino, & Spa regularly ranks among the top earners in terms of land casino revenue in Atlantic City. The brand is also strong online, making this bingo product a natural fit.
Commenting on the Launch BetMGM VP of Gaming Matthew Sunderland said, "Borgata Bingo provides players with an engaging digital gaming experience - one that builds upon the fun of live, in-person bingo.
"We're pleased to introduce this first-of-its-kind platform as we further expand the Borgata brand online."