Today gaming group TLCBet announced that they've renewed their partnership agreement with LaLiga club Sevilla, extending the marketing rights that the group gets for an undisclosed cash consideration.
The agreement will see TLCBet continuing to act as Sevilla FC's Official Asia Betting Partner, and will get the right to use the team's logo in marketing material, while also generating custom promotions for fans of the club. Sevilla is looking to expand its brand in China and other Asian countries, and has pledged to help TLCBet in getting its name out there.
A spokesman from TLCBet said, "We're thrilled to bolster our ongoing association with one of the most decorated European sides of recent times in Sevilla.
"Working alongside a club that boasts such a track record of sustained success at the elite level underscores our ongoing commitment to growing Spanish La Liga followers."
Sevilla FC General Manager Jorge Paradela added: "In keeping with Sevilla FC's grand project of international growth, it's vital for us to couple our brand with growing, innovative companies like TLCBet.
"This enduring Asia betting partner deal marks another important step for our club and another key building block internationally, even against the challenging economic backdrop which is facing many elite clubs across the planet."